The increasing focus of organizations on sustainability and long-term value creation

Jan 27, 2023


In recent years, there has been an increasing focus on sustainability and long-term value creation in the corporate world. This shift in focus is driven by a growing awareness of the impact that businesses have on the environment, society, and the economy, as well as a desire to create more resilient and sustainable companies. Our analysis explores the reasons for this shift in focus and its implications for companies.

The ability to meet the needs of the present without any compromise by generations of future to meet their own can be defined as sustainability. It is a holistic concept that encompasses environmental, social, and economic considerations. Organizations that are sustainable are better able to navigate the challenges of a rapidly changing world and create value for their stakeholders over the long-term.

The Problem:

In contrast, companies that are focused solely on short-term financial performance may neglect important aspects of sustainability, such as environmental and social responsibility. This can lead to negative consequences, such as environmental degradation and social unrest, which can harm the company’s long-term performance..

One of the reasons businesses struggle to advance on sustainability is the dearth of information on which to base choices. To solve this, organizations can get the data they need for their decision-making more quickly by connecting processes across the organization. Once they have the data, it also makes it possible for teams to work more swiftly. For example, a production unit having access to enterprise-wide data can identify reporting gaps like a lack of information on how much energy their tools are using on a factory floor. IoT sensors can be attached to their instruments to collect data, monitor energy use, and assist with process automation.


Apple Inc., the world’s largest company by market capitalization, publishes an environmental report annually to present its progress and action on sustainability. Apple’s latest environmental report, published in April 2022, demonstrates that the company is aware that in order to meet some of the environmental challenges, especially the ones pertaining to its manufacturing operations, it is not enough to simply improve internal operations. The Company needs additional steps to assist partners and suppliers in streamlining their own operations. In Apple’s case, this entails collaborating with smaller partners to develop better business practices. Another impactful part of the report is that the use of clean energy has significantly been increased by its supply chain as a part of its efforts towards sustainability.

Such a shift towards sustainability and its long-term value creation is driven by a number of factors, including increased regulations from regulators, brand credibility for customers, and expectations of investors. For example, investors are becoming more aware of the risks associated with unsustainable businesses and are increasingly looking for companies that are aligned towards green energy. . Additionally, customers are becoming more conscious of the environmental and social impact of the products they buy and are more likely to choose companies that align with their values.

Alphabet, the holding parent company of businesses like Google and YouTube, detailed its ambitions to contribute over USD $5 billion to environmental, social, and governance (ESG) efforts in its latest Sustainability Impact Report. Alphabet has been putting up deliberate efforts to enhance its sustainability operations, from combating climate change to employing renewable energy for its operations. The study indicates that although the corporation claims to be productive in meeting its ESG goals, it also wants to be more accountable for its social and environmental impacts.

The Dess Advantage:

The implications of this shift in focus for companies are significant. Companies that are able to adapt to this new reality will be well-positioned to create long-term value for their stakeholders and be successful in the long-term. This requires a new way of thinking about business, one that takes into account the impact of the company’s actions on the environment, society, and the economy. Companies should also focus on measuring and reporting on their sustainability performance, which will help them to identify areas for improvement and communicate their progress to stakeholders.

As a complete board portal software solution, Dess Digital Meetings offers an integrated board meetings solution which helps sustainability operations and supports in meeting ESG goals. With paperless meetings, agenda management, minutes management, note taking tool, digital signature, board and performance evaluation, workflow management, as well as an in-built and integrable video conferencing system, Dess offers a complete solution for meetings management. The solution makes it easier for boards of directors and leadership teams of diverse backgrounds to work together productively and achieve more effective board management.

In addition, the meetings solution offers adaptable modules for compliance, action-taken reports, and other end-to-end processes, along with reliable 24×7 support. The solution is cross-platform compatible with all popular devices, including laptops, smartphones, tablets, and PCs, and it works on platforms like iOS, Android, and Windows, among others.


In conclusion, the increasing focus on sustainability and long-term value creation is a positive development for companies and society as a whole. It is driven by increased pressure from regulators, customers, and investors, and it requires a new way of thinking about business. Companies that are able to adapt to this new reality will be well-positioned to create long-term value for their stakeholders and be successful in the long-term.